New Product Pricing
Market Research Pricing
Pricing Training
“Price is actually not the problem. Instead it is the ineffective management of price that confuses customers, turns them away from your brand, diminishes your profitability, and eventually puts your business at risk.”
-Jassio and Louie Grazadio
Business Report, Pepperdine University
“In recent years, business people have paid attention to many things that can influence their companies’ success. They’ve looked at organizational behavior, downsizing, benchmarking and reengineering, and companies have done a lot to cut costs. But they haven’t spent as much time thinking about the best possible pricing strategies… There’s a lot of room for profit improvement through better pricing strategies.”
-Z. John Zhang
Wharton School of Business
Knowledge@Wharton
Pricing Strategies
A Sound Strategy Pays For Itself
A sound pricing strategy creates a more competitive position within your industry and has the potential to increase profitability across product lines. While it may be tempting to implement tactics that yield short-term gains, a well-crafted pricing strategy will help to deliver sustainable profitability over the long haul.
PricePoint Partners pricing strategy program methodically addresses
4 key drivers of pricing strategy excellence:
1. Competitive Environment: Analysis of key factors include: Industry capacity Supply and demand Price leadership Industry growth Profitability.
2. Value Perception: Perceived value metric and competitive environment analysis determine how your products and service measure up with customers in order to determine base prices.
3. Transaction: Manages immediate pricing issues for all products and services that impact list prices, discount grids, allowances, rebates, and resulting net prices.
4. Organization: Work in partnership with clients to transfer pricing management knowledge, establish best pricing practices and processes, instill a pricing culture focused on driving profits, and install tools to control and manage prices.
Expect a Healthy Return on Your InvestmentAt PricePoint Partners, we’re invested in implementing the right pricing initiatives for you.
Our strategic pricing experts work directly with your company’s designated pricing management team to develop an effective pricing strategy. Expect the following results:
• A solid strategy integrated with your overall business strategy.
• Effective transfer of foundational knowledge in order to develop in-house pricing management expertise.
• Identification of tactical pricing opportunities for short-term profit improvement.
• A controllable and manageable pricing initiative.
Following our programs, we have found that our clients’ pricing management teams have often been able to execute simple pricing tactics, without the help of any additional resources, in order to quickly realize a significant return on investment.
