“It was particularly reassuring to find that, with PricePoint Partners, there was no risk in initiating the Process Assessment. So, if we didn’t qualify for the MarginMax Process, there would have been no charge. Quite literally, we had nothing to lose.
And because we did qualify, we already knew that PricePoint Partners had a vested interest in working with us to develop a sustainable pricing strategy.
It was truly a win-win proposition.”